Privacy Policy

Notice on Personal Data Protection

This privacy policy explains how HB Co., Ltd. (“we” or “the Company”) processes personal data.

We respect your privacy. Whether you are an existing customer, supplier, or simply visiting our website, we want to reassure you about the measures we take to protect your personal information.

For this reason, we have implemented a high standard of data protection. When you provide us with personal information, or when we collect it from other sources, we handle it in accordance with this policy. Please read this Privacy Policy carefully.

General Principles of Personal Data Processing

To ensure your personal data is handled accurately and with an appropriate level of protection, we follow these principles:

- Personal data is processed lawfully, fairly, and transparently.

- It is collected only for clear and legitimate purposes and not further processed in a way that is incompatible with those purposes.

- It is collected only to the extent necessary for the relevant purposes.

- It is accurate and, where necessary, kept up to date. Inaccurate or incomplete data will be corrected, deleted, or withheld from further processing.

- It is stored in a form that permits identification only for as long as necessary for the purposes of processing.

- It is processed in a manner that ensures appropriate security.

We will provide you with all relevant information about the personal data we collect and process unless there is a valid reason not to.

Types of Personal Data Collected

We may collect and process personal information in various ways depending on how you interact with us.

Some data is necessary to provide the services you request, while other data is provided voluntarily.

Key scenarios in which we process personal data include:

When visiting our website: browsing, filling out forms, etc.

- In relationships with customers or suppliers.

- Depending on your role, the types of data processed may include:

1. Website Visitors

- IP address, MAC address (depending on device type)

- Browsing history and behavior: pages clicked, time spent, etc.

- Inquiries submitted via the website and responses received by email

- Information provided via forms: name, email, country of residence, company/organization, etc.

2. Marketing Activities

- Name, phone number, email, address, job title

- Company/organization affiliation

- Consent status for marketing purposes; opt-out records for existing customers

- Interaction data from electronic marketing: whether emails were opened, when they were opened, links clicked, etc.

3. Customers/Suppliers

- Name, job title, email, phone number

- Company/organization affiliation

- History of interactions with us, including email records

- Information provided directly to us

As a rule, we do not process sensitive personal data without explicit consent or unless required by law.

Purposes and Legal Basis of Processing

We only process personal data for legitimate purposes and when at least one of the following legal bases applies:

- When necessary to perform a contract

- To comply with legal obligations

- When it serves the legitimate interests of the Company or a third party, and such interests are not overridden by your rights

- When you have given explicit consent

For customers, suppliers, and job applicants, the typical legal basis is the balance between our legitimate business interests and your privacy rights.

Processing purposes include:

- Providing requested products, services, and information

- Customer relationship management and contract fulfillment

- General customer support and service delivery

- Analyzing and improving services and website usage

- Communications

- Compliance with legal obligations

Cookies

Our website and applications may use cookies. For detailed information, please refer to the Cookie Policy located at the bottom of our website.

Cookies may be used for the following purposes:

- Improving and optimizing website and service performance

- Providing customized services through user analysis and segmentation

- Statistical analysis

No Automated Individual Decision-Making

Your data is not subject to automated decision-making processes.

Sources of Personal Data

We collect personal data directly from you or your representatives through phone, email, trade shows, orders, or via our website (cookies, forms, etc.).

Withdrawal of Consent

If the legal basis for processing your data is your consent, you may withdraw that consent at any time. However, this does not affect processing done before the withdrawal.

Provision and Transfer of Personal Data

The provision and transfer of personal data are minimized and carried out with appropriate safeguards.

Data may be shared in the following cases:

- With service providers (e.g., hosting, IT support, marketing) acting on our behalf

- With subcontractors for the delivery of goods

- When necessary for exercising or defending legal rights

- When you have given prior consent

- When specified in our Cookie Policy

Only if a written transfer agreement under an official protection mechanism is in place

Data Retention Period

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, within the limits permitted by law.

The retention period may vary depending on the type of data, purpose, and applicable legal requirements.

When the retention period expires or if you request deletion (unless legally required otherwise), the data will be promptly deleted.

Data Security

We have implemented technical and organizational measures to protect personal data.

These measures are designed to prevent accidental damage, loss, alteration, unauthorized disclosure, or access. We regularly assess and improve our security standards.

Your Rights

You have the following rights:

- Request access to your personal data

- Object to or request the restriction of data processing

- Request the correction or deletion of your data

If you request deletion, we will promptly delete your personal data unless legally required to retain it.

To exercise your rights, please contact us using the details below and provide your name and email for identity verification. We will respond as soon as possible, within a maximum of one month.

If you are dissatisfied with our handling of your personal data, you have the right to lodge a complaint with the relevant data protection authority.

External Links

Our website may contain links to external websites. We are not responsible for the content or privacy practices of third-party websites. Please refer to the privacy policies of any external sites you visit.

Changes to This Policy

This privacy and cookie policy may be updated from time to time. Continued use of our website after changes are made constitutes acceptance of those changes.

Please review the policy periodically.

Contact

For inquiries or to exercise your rights regarding personal data, please contact us at:

pks0079@naver.com

HB Co., Ltd.

70, Gurugogae-ro 68beon-gil, Gwangjeok-myeon, Yangju-si, Gyeonggi-do, Republic of Korea

Effective date: Apr. 2025